Next season we will be housing some new and exciting brands here at Please Don’t Tell. But while we don’t want to give all our secrets away just yet we thought we would share with you the exciting news that Swedish brand Dagmar’s Pre AW12 collection will be landing in-store later this month. Yay!
The label is the collaboration of Swedish sisters Kristina Tjader, Karin Soderlind and Sofia Malm. Inspired by their tailor grandmother, the Dagmar collections draw on both traditional family heritage and on Art Deco influences. You can expect high quality hand-knitted finishes and statement cuts encapsulating an unconventional yet sophisticated vibe. The pre AW12 collection adds a sporty aesthetic to the traditional Dagmar look creating a functional yet luxurious appeal.
But don’t just take our word for it, here’s a sneak preview of the Dagmar pre AW12 collection to whet your sartorial appetite until the collection lands in-store. Enjoy!
Dagmar sisters: Kristina Tjäder, Karin Söderlind and Sofia Wallenstam